Vahak Showcases the Future of Transportation in New Digital Campaign featuring TV actors Rohitash Gaud and Shivaji Satam
The campaign highlights how new-age digital solutions are available for simplifying business operations for truckers and businesses every day
Vahak, India’s fastest growing online transport marketplace for road transport businesses and individual commercial vehicle owners (Trucks, Trailers, Containers, Hyva, LCVs), has unveiled a high-impact video campaign to showcase the transformation of the logistics sector in India via technology. The video features two prominent faces from the acting world: Rohitash Gaud, lead actor from the popular sitcom Bhabhi ji Ghar Par Hain and Shivaji Satam of the ACP Pradyuman fame from CID.
The engaging and informative campaign aims to spread awareness among millions of truckers and transport companies across India. Due to their small scale of operations and lack of technical knowledge, the majority of the Indian truckers have remained disconnected from the benefits of digital technology for their business. The pandemic has made operations even more challenging as they mostly relied on in-person engagements with transporters and agents while they waited with their trucks parked on roads. It showcases how truckers using the app no longer need to rely on outdated processes like using directories or spending hours calling their contacts for finding loads.
Vahak’s online network is built on the back of cutting-edge technology. The company doesn’t own or operate its own fleets, but uses an auction marketplace app which allows customers to directly connect with trusted transporters and truck owners across India and book trucks and loads within a few minutes. They also help transporters create an online brand for their business, generate leads by leveraging a pan-India network, and increase their revenue generation by enabling them to run their vehicles for most days in a month.
Talking about the ad campaign, Mr Karan Shaha, Co-Founder and CEO of Vahak said, “Most of the Indian truckers are disconnected from the benefits offered by technology due to their small scale of operations, lack of technical knowledge and aversion towards digital channels. The pandemic has made this even more challenging as they mostly relied on in-person engagements with transporters and agents while they waited with their trucks staying idle. Vahak’s holistic online marketplace platform solves for this since it is a game-changer for the truckers and transporters. This feature-rich app has levelled the playing field among large organized transporters and small & medium transporters as well as single truck owners as it gives them the same access to cutting-edge technology. We are already India’s most preferred online marketplace for loads and lorries, and this campaign will further the awareness and reach of the Vahak platform.”
Sharing his thoughts and vision behind the new ad campaign, Mr Punit Chotia, Head of Growth & Marketing at Vahak, said, “Vahak is a 100% digital platform operating in a highly competitive yet unorganized industry. This is why we have consciously planned to use interactive marketing in the form of these vernacular language videos to create awareness about how an easy-to-use smartphone app can solve everyday problems for the truckers and transporters. We are confident that our interactive marketing campaigns will lead to a transformation of the Indian logistics sector in the times to come.”
Vahak aims to revolutionize the Indian transport industry by providing transporters with the technology to manage their operations digitally and seamlessly. The company has an all India live transport marketplace both mobile and web app for load and lorry booking. The app enables customers to directly connect with trusted transporters and truck owners across India and book trucks and loads within a few minutes. The smartphone app-based platform is 100% free to use and Vahak doesn’t charge any commission on bookings. With an ever-expanding network of more than 5 lakh truckers covering 8000+ locations across the country the platform is growing at over 100% quarterly, and already manages more than 10,000+ daily active loads.
