SAMIL signs an MOU with CLAAS Agricultural Machinery Private Limited (CAMPL)

samil_lowAfter an aggressively progressive year, Shriram Automall India Limited (SAMIL) continues with its expansion plan in 2015. One of India’s leading players in the pre-owned segment of automobile industry, SAMIL has signed a pact with CLAAS Agricultural Machinery Private Limited (CAMPL), a manufacturer of self-propelled combine harvester. As per the agreement, SAMIL is going to provide complete solutions in the disposal of their pre-owned harvesters.

Sharing words on the tie-up, Mr. Sameer Malhotra (CEO of SAMIL) stated, “Through this tie-up, SAMIL is going to concentrate on effective bidding strategies for the disposal of their pre-owned harvesters. Our unique bidding platforms are chosen by a major section of pre-owned vehicles’ target audience. We are eyeing at generating maximum value-for-money transactions under this tie-up by reaching the unaddressed segment of customers”.

Under the agreement signed on 15 January, 2015 at SAMIL’s Head Office in Delhi, the Company will provide holistic solutions through a perfect blend of its bidding platforms in the disposal of CLAAS’ pre-owned harvesters. From Physical Bidding to Online Bidding, Private Treaty and One Stop Classified Kiosk, SAMIL will aptly dedicate these bidding platforms to generate maximum profit in the disposal process. After conducting over 2000 physical bidding events and more than 5000 online bidding events in 2014, SAMIL has build up a huge customer portfolio to benefit from.

Present at the tie-up Mr. Mrityunjay Singh (MD, Claas), quoted, “With this tie-up, we eye at a transparent and organised disposal of our pre-owned harvesters. Together with SAMIL and its different bidding platforms, we aim at enhancing their reach and prominence amongst farmers”.


CLAAS in India, present since last 23 years, manufactures the popular CROP TIGER range of combine harvesters in both track and wheel versions – the CROP TIGER 30 and CROP TIGER 40 are wheel mounted machines whereas CROP TIGER 30 TERRA TRAC and CROP TIGER 40 TERRA TRAC are track mounted machines. Some machines are also imported from other CLAAS plants overseas, namely MARKANT 55 Square Baler, walk-behind type PADDY PANTHER 14 and Ride-on type PADDY PANTHER 26 Rice Transplanter. The company is a wholly owned subsidiary of the German multinational CLAAS.

CLAAS in India has a state-of-the-art manufacturing facility at Morinda, near Chandigarh. CLAAS has become a dominant brand in Southern India and a technology benchmark in Northern India for its combine harvesters and other agricultural equipment.The company also has 63 dealers that provide sales, service and parts support for machines in India and other SAARC countries.

About Shriram Automall India Limited (SAMIL)

Shriram Automall India Limited (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport Finance Company (STFC). It is India’s first-ever service provider that offers various well organised and transparent bidding platforms, including physical, online, one stop classified and negotiated deals, for acquisition & disposal of pre-owned commercial vehicles, construction & industrial equipment, tractors & agricultural equipment, passenger vehicles, three wheelers and two wheelers. The company also provides various allied services, including New Look Refurbishment services, valuation, parking and finance (through STFC). It has successfully launched more than 100 bidding locations, including over 40 well-structured Automalls and nearly 70 strategic parking locations, across India. The company has been awarded ISO 9001:2008 certification for its Quality Management System and rated AA from CRISIL.

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