Orion enters the Direct-to-Consumer space in India with ShopOrionIndia.com

  • Online store will cater to the rising demand for Orion products across India, including cities it is yet to foray into
  • Expects the order volume to grow by 100% month-on-month during the festive season
  • Partners with a leading logistics solution provider and a fulfilment centre for an effective end-to-end supply chain management.
  • Announcement follows Orion’s recent product portfolio expansion ahead of the festive season and launch of Custas Cup Cakes and O’Rice

Riding on the digital success with eCommerce contributing to 25% of its annual sales, Orion, one of the largest Korean food companies, has now announced its Direct-to-Consumer website ShopOrionIndia.com in India. The announcement comes within just a year of Orion’s India launch and ties in with its digital-first approach. The company owned online store has already clocked in 500 – 1000 visitors per day in the pilot phase and is expecting a traffic surge of 100% during the festive season. Consumers will be able to buy their favourite Orion snacks using www.shoporionindia.com at zero delivery charges.

Orion’s foray into India’s $44.6 billion Direct-to-Consumer space is part of the company’s efforts to establish a direct connect with consumers across India. It will also help the company cater to the rising demand for its products from cities where it is yet to make a retail debut, especially around the festive season. A leading logisti