Nissan drives in premium new Micra car series

Nissan has announced the launch of New Nissan Micra, which sports bold, energetic exterior and premium interiors. Also sharing the centre stage is Micra Active, which is a spacious hatchback offering quality and functionality at a competitive price. Prices for New Micra start at Rs. 4.79 lakh & Value Packed Micra Active from Rs. 3.50 lakh.

New Micra car is based on the popular fourth generation city car with major redesigned exteriors, refreshed premium interiors and exhaustive list of advanced user friendly features adds to the dynamic new look. Speaking on the occasion Mr. Kenichiro Yomura, President & CEO, Nissan Motor India said, “Micra is a significant model for Nissan in India as the car has more than 43,000 happy customers since its launch in 2010.

Announcing the sales and marketing strategy for the New Micra range, Mr. Nitish Tipnis, Director – Sales & Marketing, Hover Automotive India, said, “The launch of New Nissan Micra and Micra Active marks Nissan’s commitment towards the Indian market.. Our strategy in launching New Micra and Micra Active is to cut across the entire hatchback segment and broad base our offering to a wider target audience. We will also be using some non-conventional forms of media to maximize product visibility and increase sales.”.
New Micra is a robust, dynamic, advanced hatchback with cutting edge technology, offering spacious interiors and premium features. It comes loaded with user friendly and safety features for a superior and safe driving experience. New Micra now also offers the convenience of a Continuously Variable Transmission (CVT) gearbox. It’s the first in segment technology for better fuel efficiency and smooth city driving experience, more convenient as compared to a normal automatic transmission.

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