Expectations of Indian Auto Customers Study by J.D. Power  


Maruti Suzuki and Honda rank highest in a tie in Customer Satisfaction with vehicle service among mass market brands in India. Overall service satisfaction in the mass market segment in India improves by 14 points to 880 on a 1,000-point scale in 2016 from 866 in 2015. Overall satisfaction in the West region is 900, while overall satisfaction in the North region is 857.

J D Power study

“In an astoundingly diverse market like India where every region and state has its own unique characteristics and needs, dealers need to capitalize on every customer interaction opportunity to develop points of differentiation and deliver on those expectations,” said Mohit Arora, executive director at J.D. Power.”  “Dealers are at the frontline of interacting with customers and hence represent the automotive brand that they carry,” added Kaustav Roy, director at J.D. Power.

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