Tata Motors, International Business – Commercial Vehicle Division, has launched the new Intermediate and Light Commercial Vehicle (ILCV) range of trucks christened ‘ULTRA’, which offers superior technology and design, and ensuring lowest total cost of ownership through higher up time due to increased driver comfort, superior aggregates and customized requirements.
Launching the all-new Tata ULTRA ILCV range, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment – the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the commercial vehicle industry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers, to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken a pioneering step in Sri Lanka’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”
Speaking on the occasion Mr R T Wasan, Head International Business said “The launch of the Tata Ultra range of vehicles in Sri Lanka, is an important milestone in Tata Motors’ continued expansion globally. The Ultra range is world-class in every sense, giving the customers competitive business advantages, with the trusted credentials of the Tata Motors brand. The ULTRA range of commercial vehicles was conceived as a modern platform that will serve the needs of new generation trucks”.
The new Tata ULTRA range of trucks will come in three variants with payload capacity between 2.5 to 6 tonnes.
