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SANY mini excavators shine in the Indian market

Localization makes SANY a success in India
ince its entry into Indian market in 2002, SANY has made many achievements in the market. In 2016, SANY India’s sales volume reached 1 billion yuan. In the first quarter of this year, its sales volume hit nearly 400 million yuan, a year-on-year growth of 90 percent. SANY’s market shares of truck cranes and rotary drilling rigs ranked No.1 in India, along with concrete machinery ranked No.2 and excavators ranked No.6. Its annual sales volume is over 1.5 billion yuan in India.

SANY mini excavators will bring more convenience and benefits to Indian customers (PRNewsfoto/SANY)

SANY mini excavators will bring more convenience and benefits to Indian customers (PRNewsfoto/SANY)

SANY’s success in India is aided by its localization strategy in India. SANY India has always insisted on localization not only in products but also in personnel. At present, more than 97 percent of SANY Heavy Industry India’s employees are local Indian people. Additionally, SANY Heavy India has set up global training center to train marketing staff for SANY’s branch companies around the world.

SANY perfectly integrated its technology, experience and production capacity with “Made in India” and its products have been sold to more than 20 countries in the Middle East and Africa.

SANY mini excavators bring more convenience to India

With the implementation of China’s “Belt and Road Initiative”, SANY India is actively expanding its business to India’s infrastructure construction, urban construction and the renovation of local farmlands and gardens.

The constructions in these fields require that machines should be flexible and highly efficient. To meet the needs in Indian market, SANY designed two specific mini excavators — SY20C and SY35U that can work in confined space with high performance.

Urban construction: SANY SY20C and SY35U adopt Yanmar customized engines that ensure reliability in various working conditions. The rotary motor makes the mini excavator flexible with fast rotating speed to easily carry out digging and trenching works in the narrow spaces in urban areas.

Garden renovation: In the past, urban landscaping work was done manually, the efficiency was low and the construction quality was not very good. Thanks to SANY’s mini excavator, it replaces the manual landscaping work with high efficiency and quality.

Road construction: SANY mini excavator SY20C and SY35U can be equipped with more than 40 attachments for digging, grabbing, unloading, drilling and breaking, which can suit various working conditions in road construction.

Construction of cable projects: SANY SY20C and SY35U are small in size and equipped with a retractable undercarriage and deflectable boom, ensuring they are able to dig trenches and lay pipes on the narrow job sites.

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