HMSI launches 110cc bike Livo; strengthens entry level range!

Livo, its fourth model in the segment is priced up to Rs 55,489/-
Honda Motorcycle & Scooter India (HMSI), on 10th July, launched 110cc bike Livo taking the battle to leader and erstwhile partner Hero MotoCorp in the entry level motorcycle segment, which constitutes the biggest part of the two-wheeler market.
Livo, its fourth model in the segment is priced up to Rs 55,489 (ex-showroom Delhi).
The company at present sells three Dream series models in the 110cc segment, including Dream Yuga. Market leader Hero MotoCorp on the other hand sells six models in the segment.
“Livo is the curtain raiser of Honda’s aggressive pace of new and exciting motorcycle model line up for India,” HMSI President and CEO Keita Muramatsu told reporters here.
President and CEO, Honda Motorcycle, Keita Muramatsu (L) launch their new model ‘LIVO’ in New Delhi, Photo courtesy: PTI